GoPro will cut approximately 145 jobs, or 23% of its global workforce, as it restructures around a new generation of cameras. The board approved the layoffs on 7 April.
Why it matters: GoPro was once the defining brand in action cameras but has struggled against cheaper Chinese competitors. The restructuring is a bet that its new GP3 processor can revive the business before the cash runs out.
The cuts
The layoffs will begin in the second quarter and are expected to be mostly complete by the end of 2026. GoPro estimates the restructuring will cost between $11.5 million and $15 million in severance payments and healthcare benefits.
The company is headquartered in San Mateo, California. About 145 employees will lose their jobs.
The GP3 pivot
GoPro is building its next product line around the GP3 processor, which the company says will power a wider range of devices than its current lineup. Planned products include action cameras, 360-degree cameras, vlogging tools, and what GoPro describes as ultra-premium compact cinema-grade cameras.
The broader product range is designed to move GoPro beyond its core action camera niche, which has been eroded by DJI and Insta360.
Industry context
GoPro joins a growing list of companies cutting staff in 2026. More than 180,500 positions were eliminated across major employers in the first quarter alone, driven by AI adoption, demand contraction, and cost discipline. Oracle cut up to 30,000 jobs in March and Bolt reduced its workforce by 30% in April.